The real cost for streaming at scale

Streaming is booming, but the infrastructure behind it is struggling to keep up with the demand at scale: 

• Video makes up 82% of global internet traffic, and it’s still growing.
• By 2030, fixed traffic is expected to double and mobile to triple.
• AI generated video, interactive and immersive streams will demand even more of the infrastructure that supports them.
• 80% of streaming costs come from bandwidth, not storage or encoding.

With traditional CDNs, every new viewer adds cost, because each viewer needs their own stream. That means CDN costs grow linearly with viewership, making large audiences expensive instead of exciting.

The world wants deeper, faster, more interactive content.

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Rilla augments existing CDNs with an AI-orchestrated, peer-to-peer network layer that enhances performance and quality and reduces costs.

Our Big Mission

Create an equitable content economy where value flows seamlessly between creators, distributors and viewers.

We want to build a fairer content economy where value flows to everyone who creates, distributes, and experiences it.

Rilla adds an intelligent network layer that makes the delivery smarter for the entire ecosystem, by reducing costs, improving Quality of Experience (QoE), and optimizing scalability under peak demand.

Better infrastructure means better outcomes.

The Founders

Our founders bring over six decades of combined expertise in crafting world-class digital products for streaming, peer-to-peer networks, and web companies globally, reimagining what’s possible at scale.

Our Team

Our high-performing team has deep, global expertise in delivering engineering and business solutions for complex challenges.